Acko acquires car retailing platform VLer Technology, Auto News, ET Auto

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VLer’s capabilities and know-how in the area shall help Acko improve their offering to customers and look to provide better customer satisfaction.

New Delhi: An insurtech platform, Acko on Monday has acquired Mumbai based VLer Technology, a startup aiming to disrupt the online car ecosystem space.

With this acquisition, Acko is getting deeper into strengthening their auto ecosystem, the company said in a statement.

Ruchi Deepak, Co-founder, Acko said, “Insurtech is our core and major focus area. Our next steps on this are to track down various data points on customer behaviour, usage patterns to enhance insurance and underwriting technology. We believe with the domain expertise of VLer team, it will help us leverage this faster.”

According to the company, VLer has been working on solving the broken car retail experience in the country for 3 years. VLer’s core premise was around bringing in a fluid, transparent and haggle-free experience of purchasing a car, done primarily digitally.

This was done through an algorithm-based recommendation system, dealer negotiations along with taking care of financing, insurance and other related paperwork after finalising of the deal.

VLer was founded by Sanjay Bharti and Akash Saxena, both graduates of IIT Bombay, who have several years of experience in the technology and retail domain between themselves. Both the co-founders have joined Acko Technology team.

VLer’s capabilities and know-how in this area shall help Acko improve their offering to customers and look to provide better customer satisfaction across the entire lifecycle of car purchase and usage.



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