How DJ Steve Aoki built an empire by giving away his music

Before Steve Aoki became a music superstar, he was the founder of his own music label Dim Mak — which he started when he was just 19 years old. Unfortunately for him, that was just a couple years before the rise of Napster. Here’s how Aoki navigated the early years of music piracy, and what he currently thinks of music streaming services like Spotify and Apple Music. The following is a transcript of the video:

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