It appears to stem from a feud between Charles and his longtime mentor and fellow beauty guru Tati Westbrook.
The drama started in April when Charles posted an ad for Sugar Bear Hair supplements to his Instagram story. Turns out, that brand is a huge competitor for Westbrook’s supplement brand, Halo Beauty.
She accused him of being unsupportive and said she felt betrayed. Charles later apologized to Westbrook in a statement posted to his Instagram story.
“To Tati and James Westbrook I’m sorry for everything that is going on, everything that I’ve put you through over the past few weeks,” Charles said.
“Most of my career over the past few years has been about me making mistakes and trying to learn and grow from them. I haven’t always done the best job of that, I can admit that,” he added. “But I have always tried.”
The internet seems to have sided with Westbrook for now. She appears to be gaining subscribers just as fast as Charles is losing them.
Here’s a live subscriber count, just in case you’re trying to keep track.