Tesla Woos Chinese Customers With Games and Entertainment Software


Tesla is adding Chinese games and video platforms into its in-car software, which is expected to be available to car owners in the first quarter of 2020.

The new entertainment feature, which will arrive via an over-the-air software update, will include the games Happy Landlord, Happy Mahjong and Happy Upgrade, along with video apps Youku and Bilibili, Tesla said in a post published on its official WeChat public account Friday. The software update will also upgrade safety and capabilities of Tesla cars, the company said.

Happy Landlord, Happy Mahjong and Happy Upgrade are among the most popular Tencent-made online games in China,

After logging into their WeChat or QQ accounts, users can play the games online using the car’s touch screen, and continue playing after they leave the car using a smartphone, according to the post. They can also use Youku and Bilibili to stream movies and videos though these services will only be available when cars are parked, it added. Local weather forecasts and air quality alerts are also included in the update.

Earlier this month, Tesla’s China-built Model 3 sedan was included on a government list of car models that qualified for a subsidy of as much as 25,000 yuan ($3,550).

Contact reporter Ding Yi (yiding@caixin.com)

Related: Tesla’s China-Built Cars Qualify for Government Subsidies in the Country



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